ABOUT
The PCU team is the heart of our creative journey. We are a passionate collective of storytellers, directors, producers, and dreamers dedicated to bringing unique visions to life on screen. With a diverse background in film, television, and digital media, we combine our expertise to craft compelling narratives that resonate with audiences worldwide. Get to know the talented individuals behind the scenes who make it all happen—each bringing their own flair, creativity, and commitment to every project we undertake. Together, we turn ideas into unforgettable cinematic experiences.
Veronica Reyes-How
CEO / Founder
Veronica Reyes-How is an award winning writer/actor/producer based in NYC. A graduate of the University of Michigan with a B.A in Mathematics, she left a career in technology consulting to pursue acting when an open-call audition resulted in her booking the national tour of Rent. Her big break came when she was one of ten actors chosen for the ABC/Disney Talent Showcase. Mentored by ABC/Disney, she then went on to book credits such as CBS’ Blue Bloods, NBC’s The Blacklist, CBS’ Person of Interest, and ABC’s Alex Inc. California Roll, a short film she produced and acted in screened at over 10 festivals around the country, and won Best Micro Thriller at Austin Revolution Film Festival.
She eventually found her passion in writing. Her scripts have been finalists and semifinalists in 8 national writing competitions. She was a 2022 Sesame Street Writing Fellow and after completing it, she was hired for her first narrative writing job as an EP / head of a writer’s room to develop kids shows that focused on Math. That same year, she was hired to create, write and Executive Produce an Indie tv series called Mother, May I Have a Kidney?
All her thanks to God, her husband Brad, and their chihuahua Fergus, without whom this life would not be possible.
Bradford has over 25 years in media and entertainment and is excited to work with his favorite person to create stories that haven't been told and new spins on timeless narratives.
Bradford How
EP/Writer/Actor
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Sabastian Betts is an actor, writer, and producer with roles in New Amsterdam, Manifest, and FBI: Most Wanted. He’s passionate about storytelling and excited to collaborate with the talented, inspiring CostCutters team.
Sabastian Betts
Producer/Actor
Trinnie is a producer, writer, and legal consultant with a background in IP law. She now advises companies globally and is excited to explore scriptwriting with the supportive, inspiring CostCutters creative team.
Trinnie Kern
Writer
Toby Tieger is a Philadelphia-based screenwriter and playwright who creates coming-of-age stories with fantastical elements, often centering LGBTQ+ characters. His work spans TV scripts, plays, audio dramas, and a pandemic-inspired fairy tale film.
Toby Tieger
Writer
Dylan Brown is a NYC-based screenwriter and Tufts graduate whose award-winning thesis became a feature screenplay. He’s excited to bring relatable, comedic storytelling to life with the dynamic and diverse CostCutters writing team.
Dylan Brown
Writer
Assoc. Producer
Owen is a UCL student and Associate Producer with a passion for baseball, music, and documentaries. He’s excited to grow as a writer and collaborator through the CostCutters team and creative process.
Owen Lepore
Writer
Assoc. Producer
Abby Hricik is a Charleston-born actor, writer, and producer studying Drama at NYU Tisch. She recently created her first short film and leads multiple arts, fashion, and community initiatives across NYU and beyond.
Abby Hricik
Writer
Assoc. Producer
Jessica is a NYC-based associate producer passionate about feminist film theory, authentic representation, and 16mm filmmaking. She’s excited to collaborate on inclusive storytelling with CostCutters, aiming to revolutionize the industry and amplify diverse voices.
Jessica Kim Robins
Assoc. Producer
Imran Sheikh is a NYC-based actor with Off-Broadway, regional, TV, and film credits, including American Dreams, Disgraced, Blue Bloods, and Big Dogs. He’s thrilled to join the hilarious, collaborative CostCutters team.